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80% of Voice Search Answers Are From Top 3 Organic Results [STUDY]

A latest research on voice search shows that if it ranks in the top 3 web search positions, content is more probable to be returned for a query.

SEMRush performed a thorough study of over 50,000 queries to determine which are the most important classification variables for voice search.

Besides ranking in the top 3 positions, if it is included in a SERP function, content is also likely to be returned for a voice request.

70 percent of the responses received from speech searches occupied a SERP function, according to the research (with 60 percent of those returning a Featured Snippet outcome).

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